How much digitalization is needed to face the new competition?
Over the last years, there has been a remarkable increase of digitalization in the logistics and transport sectors. One of the reasons for this digitalization comes from the need to integrate the new digital technologies in fields such as storage and transportation. The other reason comes from a constant need for efficiency in the current context of globalization and growth of freight transport needs.
Freight transport is one of the most important instruments supporting commodity and trade chains at global level. And, as we can see today, commodity and trade chains are vital and constantly up to new and unexpected challenges. Lack of efficiency and the rising costs and complexities of shipping influence the profit results of the clients worldwide. Gaps in supply chain influence our lives surprisingly fast.
Digitalization has the potential to increase the competitive advantage and reduce the risks of all players in the supply chain.
As road freight forwarders, we have been constantly investing in building the digital solution for us to create value for both our partners shippers and our carriers. We are logistics experts who not only mediate the relationship between a carrier and a shipper but also optimize this relationship so that both the shipper and the carrier get the most of it with the least of effort.
In our field if the communication has problems, or documents go missing, you end up having the truck drive back empty too many times. In the past, if this optimization “hiccup” used to happen too often, you were said to have an efficiency problem, like many others like you in this business. But now, with all this competition and restrains around us, this problem transformed itself into an issue. This is why we strongly believe that it is the right moment to think about the power of digitalization.
The digital transformation is imminent in the logistics industry.
The largest majority of the industry experts believe that digitization and digitalization add value for freight forwarders. This says a lot about the importance of digitalization in an area with a very traditional type of business, where experience asks for verified, known and old-fashioned ways of doing everything. But, while the digitalization is imminent, the optimum level of it is still open to discussions.
A traditional freight forwarder going digital is not going to transform itself into a digital freight forwarder. The reason is that while a digital freight forwarder is, most of the times, more of a market place rather than a freight forwarder, a traditional freight forwarder implementing digital transformations is a metamorphosized and much better freight forwarder, focusing on efficiency for itself as well as for his partners.
A digital freight forwarder can promote benefits increase as more clients join its platform, experiencing more load options, fewer empty kilometers, and dead times. But the same benefits can be invoked by the traditional freight forwarder implementing digital transformations. And the biggest plus of the traditional freight forwarder is that through digitalization the freight forwarder gets to prove his optimizer role, by both saving money for the shipper and increasing earnings for the carrier. Digitalization in the current freight forwarding market is one of the most disruptive changes of this sector.
Digitalization in the current freight forwarding market is one of the most distruptive changes of this sector.
We provide freight forwarders with a digital instrument, Nordstar One, that improves road freight logistics through a better control of goods and movements, risk mitigation, better cost control, better timing, better communication, better document management, improved customer services. It is a tool developed by us, Nordstar Logistik, a freight forwarder for all freight forwarders.
A tool that eliminates those moments when you think to yourself you could have done better if you had more info, more time, more flair: Nordstar One.
Digitalization through Nordstar One deals with all digital information and regards all processes inside a freight forwarding company. Coordination, handling information, materials and packages, road conditions, transport demand planning, transport management, fleet coordination, everything. We’re talking about ways to provide new revenue and business value. By using Nordstar One, your company systems have access to accurate, up-to-date digital information through accessible and performant algorithms which make micro-decisions that spare a great account of time, focus, energy and saves money. This allows you to create real value for your clients and for your carriers.
With proven results, Nordstar One will bring more than 20%* increase in efficiency for your planners and more than 30%* increase in revenue, in matter of months. Easy to implement, available as a SaaS solution, easy to use, Nordstar One is available now and can be the right tool to scale up your business.
Let’s use technology to make more. Contact us for further information.
*as tested by Nordstar Logistik on a department of 5 planners with 20 trucks over a 5 month period during 2021.